Backlinks are crucial for boosting your website’s visibility and authority. The quantity and quality of backlinks significantly influence your Google ranking. However, acquiring them isn’t easy. To help you out, Dao Softcode Technologies shares 12 effective strategies to earn those valuable backlinks.
Key Takeaways
- Backlinks correlate with higher rankings: Research shows that pages ranking number one in Google have 3.8 times as many backlinks.
- Value proposition: Site owners will only link to you if you offer value, such as guest posts, original research, expert insights, or shareable assets like infographics.
- Increase site trustworthiness: Use a branded domain, HTTPS certificate, and showcase your E-E-A-T signals to improve your site’s legitimacy.
- Concise pitches: Keep your backlink pitches short and concise, with no more than five sentences.
- Generosity in linking: Linking to other sites can result in more links in return.
- Newsworthy content: Write about trending topics and email journalists with your unique take or research.
Why Building Backlinks is Important?
Do you want to rank at the top of Google? Then, you need backlinks. A survey by Aira finds that backlinks positively influence rankings, even if a page has major technical SEO issues. Backlinks signal your site’s authority and trustworthiness to search engines and make it easier for search engine bots to crawl your website.
12 Tips to Get Backlinks
1. Emphasize What Benefits the Site Gets Your email requests for backlinks should highlight the value you offer to the recipient. This could be a high-quality guest post, expert advice, a testimonial, or an improvement to their user experience.
2. Write Relevant and Competitive Content Create outstanding content that stands out from what’s already out there. Focus on quality rather than length, and ensure it is well-written and compelling. Compare your content with top-ranking pages to find ways to make your content unique.
3. Prove Your Site Is Legitimate Enhance your site’s trustworthiness by using HTTPS certification, a branded domain, high-quality web design, links to social profiles, contact information, and E-E-A-T signals like an about page and author bios.
4. Make Your Pitches Short Increase the response rate of your pitches by making them concise and easy to read. Use short paragraphs, bullet points, and bold font to highlight key points.
5. Leverage Public Relations Build relationships through social media and other channels. Engage with industry professionals and be active in your niche. This can lead to guest blogging opportunities and backlinks.
6. Do an Original Study Original data and research are link-worthy. Conduct industry surveys or mine public data sets to create a compelling story with your data that journalists will want to write about.
7. Create an Infographic or Original Image Infographics are easy to understand and share, making them great for gaining backlinks. Ensure your infographic has interesting, accurate information, great visuals, and an easy-to-follow layout.
8. Write Testimonials for Other Websites Write positive reviews or testimonials for products and services you use. Many sites link back to customers that leave reviews, helping you gain backlinks.
9. Link Externally and Then Reach Out Link to other websites in your content and notify them. This can build relationships and increase the chances of them linking back to you.
10. Comment on Other Relevant Blog and Social Posts Engage with blogs and social media posts in your industry. Add value to the discussion, which can build relationships and lead to backlinks.
11. Align Social Signals Keep your social profiles active and updated. Social signals communicate to search engines that your website is active, improving your rankings.
12. Create Newsworthy Content Write about trending topics and email journalists with your unique take or research. Newsworthy content is link-worthy and can help you earn backlinks.
Consulting with Dao Softcode Technologies
At Dao Softcode Technologies, we specialize in SEO, content marketing, and paid media strategies. Our team can help you unlock more SEO traffic, create epic content, and develop effective paid strategies with clear ROI. Book a call with us to see real results and drive more traffic to your website
